Introduction

Our Methodology

Starting in 2018, our Retailer Preference Index (RPI) score established which retailers' value propositions were best positioned to win with customers long-term. Our rankings were the result of a statistical model that predicted how retailer execution on various customer needs – or Preference Drivers – impact both lasting emotional bonds formed with customers, as well as longer-term financial success:


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FOR RETAILERS

Smarter operations and sustainable growth, powered by Customer Data Science.

FOR BRANDS

Better understand and activate your Shoppers to grow sales.