Since the RPIs from 2018 through 2020 delve deeply and exclusively into what drives the overall RPI ranking, this report will devote much of its real estate to understanding which retailers performed higher on our Covid Momentum Metric, and why. Without further ado, let's look at the top ranked retailers for the 2021 Overall Retailer Preference Index, and which retailers best delivered on customer needs to score highest on our Covid Momentum Metric.

2021 Retailer Preference Index and Covid Momentum Metric Ranking: The First Quartiles (Rank 1 - 14)

Based on a combination of how well-positioned a retailer's customer value proposition is for long-term financial success, emotional bonds with customers and short-term Covid Momentum, the retailers who scored in the First Quartile Overall, with the highest RPI+ Scores are:

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