What channels should you expect in interacting with your customer today? As technology, business and shopping habits evolve, it's more important than ever to understand how each customer shops – and how their omnichannel journey can be influenced by relevant and timely communications at every step of the way. Online and offline, at home and in-store – when customers are more accustomed to be engaged across multiple touchpoints in real time, marketers should respond actively.

Take a look at this infographic demonstrating why having an omnichannel strategy is so important, and highlights the growing complexity of the modern customer journey that retailers and brands must understand.

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