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U.S. Covid-19 Pulse Study, Wave 7 How the pandemic is impacting shoppers one year on

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covid

Last March, when we realized the potential impact that COVID-19 might have on all aspects of our lives, dunnhumby launched a survey to understand how the virus would affect consumers food shopping habits. It was designed to help our clients better meet the needs of their Customers by seeing the impact of the virus through their customers eyes.

Little did we know at the time that one year later we would still be dealing with the impact Covid-19. This study presents the results of the sixth global wave of the study and the seventh wave for the United States. Other waves were conducted in March, April, May, July, September and November of 2020. This wave was conducted in February 2021.

This report focuses on just how things have changed over that year and what remains the same.

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Customer First Radio Episode 4 | Daryl Wehmeyer, Head of Category Management, North America for dunnhumby

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Photo by Jukka Aalho on Unsplash
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FOR RETAILERS

Smarter operations and sustainable growth, powered by Customer Data Science.

FOR BRANDS

Better understand and activate your Shoppers to grow sales.

Customer First Radio Episode 3 | Grant Steadman, President of North America for dunnhumby

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FOR BRANDS

Retailer Preference Index 2021: U.S. Grocery Channel Edition

Prophets of Aisle Six, Episode 1: Raley’s Supermarkets

Canadian retailer leverages New Product Evaluation (NPE)

Discover how to...

Upcoming Webinar | Insights from the 2021 dunnhumby Retailer Preference Index for U.S. Grocery

The Great Recession programmed lasting value-consciousness into the minds of consumers. How might COVID-19 rewire us again?

The fourth annual dunnhumby Retailer Preference Index for U.S. Grocery (RPI) sheds light on what makes a retail winner, and how the pandemic has impacted consumer shopping behaviors. Known as retail's equivalent of the Gartner Magic Quadrant, the RPI surveyed about 10,000 consumers to understand what's driving customer preference and rank the top 57 grocery retailers in the United States.

Join dunnhumby CEO Guillaume Bacuvier as he dives into the latest study, revealing the levers for success, and which retailers are winning the hearts, and wallets, of shoppers today.

Register now

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webinar value core covid retailer preference index
FOR RETAILERS

Profitability is not the Customers’ fault

U.S. Consumer Pulse Survey: Wave 4

Discover how to...

Customer First Radio Episode 2 | Erich Kahner, Associate Director of Customer Strategy at dunnhumby

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Photo by Will Francis on Unsplash

The 2021 Retailer Preference Index: Who's winning and why. David Ciancio, Global Head of Grocery discusses the 2021 U.S Retailer Preference Index (RPI): Grocery Edition with the lead author of the RPI, Erich Kahner. They unveil key insights and discuss who is winning and who is best positioned for the future.

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Prophets of Aisle Six, Episode 2: Heinen’s Fine Foods

Prophets of Aisle Six, Episode 2: Heinen’s Fine Foods
dunnhumby’s Prophets of Aisle Six, Episode 2: Heinen's Fine Foods
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The Prophets of Aisle Six is the first online reality series focusing on innovation in the food retail industry. In this episode, Jose Gomes, dunnhumby's North America Managing Director, travels to the downtown Cleveland store of Heinen's Fine Foods. Jose meets with Tom and Jeff Heinen, co-owners and brothers, and learns how they are evolving their grandfather's mission of delivering excellent customer service. With 23 stores in Northeast Ohio and the greater Chicago area, and a 90-year legacy, Heinen's is proving that being a small retailer can be an advantage when it comes to data.

In this series, dunnhumby tours the globe and speaks with some of the world's greatest brands, exploring their biggest challenges and how they are using customer data science to meet those challenges.

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