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The Prophets of Aisle Six is the first online reality series focusing on innovation in the food retail industry. Join Jose Gomes, dunnhumby's North America Managing Director, in this season premiere as he travels to Sacramento to visit with executives from Raley's Supermarkets, a prominent grocery chain with more than 120 locations in California and Nevada, and learns more about the company's unique mission to help customers make more healthy eating decisions. Jose is joined by Raley's CEO Michael Teel, COO Keith Knopf, and Wellness Evangelist, Emmie Satrazemis, as they discuss how they're leveraging customer data science to make the company's mission come alive in a way that's both effective and sustainable.

In this series, dunnhumby tours North America and speaks with some of the world's greatest brands, exploring their biggest challenges and how they are using customer data science to meet those challenges. Check back next time as we head to Cleveland to see what the Heinen's team is up to.


To learn how to use customer data to grow your business, download a free copy of our report: Retailing in the Age of Me-Commerce: Using Customer Data Science for Competitive Advantage.

dunnhumby’s Prophets of Aisle Six, Episode 2: Heinen's Fine Foods

The Prophets of Aisle Six is the first online reality series focusing on innovation in the food retail industry. In this episode, Jose Gomes, dunnhumby's North America Managing Director, travels to the downtown Cleveland store of Heinen's Fine Foods. Jose meets with Tom and Jeff Heinen, co-owners and brothers, and learns how they are evolving their grandfather's mission of delivering excellent customer service. With 23 stores in Northeast Ohio and the greater Chicago area, and a 90-year legacy, Heinen's is proving that being a small retailer can be an advantage when it comes to data.

In this series, dunnhumby tours the globe and speaks with some of the world's greatest brands, exploring their biggest challenges and how they are using customer data science to meet those challenges.


FOR RETAILERS

Smarter operations and sustainable growth, powered by Customer Data Science.

FOR BRANDS

Better understand and activate your Shoppers to grow sales.

In the first episode of Customer First Radio, Dave Clements, Global Head of Retail for dunnhumby and David Ciancio, Global Head of Grocery for dunnhumby kick off the series by discussing what it means to be a truly Customer First business, share which retailers and brands today embody a Customer First mindset, and examine how Customer First materialized during the pandemic with retailers.

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Photo by Will Francis on Unsplash

The 2021 Retailer Preference Index: Who's winning and why. David Ciancio, Global Head of Grocery discusses the 2021 U.S Retailer Preference Index (RPI): Grocery Edition with the lead author of the RPI, Erich Kahner. They unveil key insights and discuss who is winning and who is best positioned for the future.

In my last post, I posed five questions to retailers to help them determine whether they're ready for a customer-first mindset. Now, I'd like to challenge the retail basics that seasoned retailers were trained on, and suggest instead a new customer data science approach.

"Retail is detail" is common industry wisdom, and it means that achieving success is subtle and difficult. Success in any field demands practice and experience, and so it is little wonder that many senior retail and brand leaders and managers have vast years of involvement, and that most have grown up through the business in progressive steps.

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