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dunnhumby Retailer Preference Index 2018: Grocery Edition

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retailer preference index

In dunnhumby's inaugural Retailer Preference Index (RPI) study, a comprehensive nationwide study, we explore the evolving US grocery landscape to help retailers navigate an increasingly fragmented market, where shoppers are, on average, shopping at four grocery stores per month and regularly buying groceries from at least three other channels. The study focuses on the following questions:

  • What drives preference?
  • Who is winning and losing?
  • Why are they winning or losing?
  • What can grocery retailers do to improve preference and performance?

Existing retailer rankings by Consumer Reports or Market Force only use survey data to capture how shoppers feel about the various banners without linking the emotion to financial performance. Others, like Supermarket News, rank banners based on financial metrics but fail to capture how people feel.

Our study is different because it quantifies the preference driver importance based on a combination of a banner's emotional connection and financial performance. The emotional connection was captured through a 15-minute online survey across 11,000 US households about how customers think and feel about 50+ US grocery retailers.

To learn more, download a free copy of the report. If your banner is in our report and you'd like your custom brief, contact us.


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retailer preference index
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grocery 2018 retailer preference index
NAM-RM-RPT-RPI2018
NAM-RM-RPT-RPI2018

Customer First Radio Episode 4 | Daryl Wehmeyer, Head of Category Management, North America for dunnhumby

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Photo by Jukka Aalho on Unsplash
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FOR RETAILERS

Smarter operations and sustainable growth, powered by Customer Data Science.

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Better understand and activate your Shoppers to grow sales.

Customer First Radio Episode 3 | Grant Steadman, President of North America for dunnhumby

Photo by Austin Distel on Unsplash
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Upcoming Webinar | Insights from the 2021 dunnhumby Retailer Preference Index for U.S. Grocery

The Great Recession programmed lasting value-consciousness into the minds of consumers. How might COVID-19 rewire us again?

The fourth annual dunnhumby Retailer Preference Index for U.S. Grocery (RPI) sheds light on what makes a retail winner, and how the pandemic has impacted consumer shopping behaviors. Known as retail's equivalent of the Gartner Magic Quadrant, the RPI surveyed about 10,000 consumers to understand what's driving customer preference and rank the top 57 grocery retailers in the United States.

Join dunnhumby CEO Guillaume Bacuvier as he dives into the latest study, revealing the levers for success, and which retailers are winning the hearts, and wallets, of shoppers today.

Register now

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Profitability is not the Customers’ fault

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Customer First Radio Episode 1 | What it means to be Customer First

Photo by Jonathan Velasquez on Unsplash

In the first episode of Customer First Radio, Dave Clements, Global Head of Retail for dunnhumby and David Ciancio, Global Head of Grocery for dunnhumby kick off the series by discussing what it means to be a truly Customer First business, share which retailers and brands today embody a Customer First mindset, and examine how Customer First materialized during the pandemic with retailers.

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Customer First Radio Episode 2 | Erich Kahner, Associate Director of Customer Strategy at dunnhumby

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Photo by Will Francis on Unsplash

The 2021 Retailer Preference Index: Who's winning and why. David Ciancio, Global Head of Grocery discusses the 2021 U.S Retailer Preference Index (RPI): Grocery Edition with the lead author of the RPI, Erich Kahner. They unveil key insights and discuss who is winning and who is best positioned for the future.

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