Find out how COVID-19 has accelerated the shift to grocery ecommerce, and explore the successful strategies to follow.
2020 has seen an acceleration of grocery e-commerce with globally 29% of shoppers saying they are using pick up or delivery weekly for their grocery of eat at home consumption.
Whilst there was an initial surge in demand at the height of the Covid-19 crisis that was hard to meet, there has been a significant increase in capacity across retailers in recent months. Consumers have also started to adopt the channel more with 59% saying they will continue to stick with online pick up and delivery, alongside going to store.
In this session we explore successful strategies for meeting these new consumer needs. This will look at ways to capture this new growth channel, and grow customer adoption as well as ensuring a seamless omni-channel experience and a scalable, more profitable operation.
The 45-minute session will be by a live Q&A with the presenters.
When: Wednesday 4 November 2020, 16:00 GMT
- David Clements, Global Head of Retail, dunnhumby
- Tom Langley, Head of Media Propositions, dunnhumby
- Jemma Haley, Global Media Consulting Manager, dunnhumby
Covid-19 has fundamentally changed shopping behaviour in a short space of time with shoppers visiting fewer stores less often, but leaving with bigger baskets. Ecommerce sales have near tripled, leaving some Retailers struggling to meet demand and cannibalising in-store margins. What's more, these changes are anything but transitional, with lockdowns and social distancing of some variety likely to dominate society for the foreseeable future, or until a vaccine is released.
With price sensitivity likely to resurface as a recession kicks in, continued disruption to supply chains, and a potential price war in the making as cash-rich retailers fight to retain newly acquired Shoppers and market share, the implications for CPGs and their retail partners are varied and potentially vast.
This report explores how CPGs can maintain a collaborative, win-win relationship with Retailers in the face of changing shopper needs.