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Post-Covid-19 impact: Customer-First collaboration between Retailers and CPGs in a new reality

Webinar On Demand

Webinars

The events of the past six months have had huge repercussions for grocery retail.

But despite reporting record revenues, many retailers are struggling to convert sales into profits. With higher running costs, changes in Customer behaviour, stock shortages, social distancing, and growing price sensitivity, there is little doubt that this will continue for some time to come.

There's never been more value in being able to track how Customers are influenced by the changes going on around them and respond to future trends before they even materialise. Doing this effectively, however, requires Retailers and CPGs to come together, pool their insights, and work out how best to meet those future Customer needs.

In this webinar, we'll explore how to overcome the barriers that are holding many Retailers and CPGs back, what needs to change, and how both parties can benefit from Customer-First Insight Activation.

Join experts from dunnhumby as we:

  • Explore how to launch a new data and media insight activation during these uncertain times
  • Learn how companies around the world have recently done so successfully
  • Demonstrate how it can be done effectively while teams work remotely
  • Show the importance of design consultancy ahead of execution
Watch webinar recording
https://www.youtube.com/watch?v=wEi90Qvfrxc
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NAM-RM-WBNR-Covid-impact-rtlr-cpg

Webinar On Demand with Chain Store Age: How Value Perception Shapes Consumer Retail Preference

Want to improve your financial performance and deepen engagement with your customers? Improving your value perception is key. How customers feel about your prices and quality are the 2 biggest drivers of financial performance and emotional connection for a brand, as shown in dunnhumby's nationwide study, the Retailer Preference Index (RPI). With findings from 11,000 US households, the study sheds light on what's most important to customers, and highlights which marketing levers retailers must pull to influence value perception. As retail continues to fragment and commoditize, understanding how to develop a strong value proposition is vital for future success.

Watch Chain Store Age's webinar to hear our Pricing and Strategy experts Ted Eichten and Eric Karlson present key findings from the RPI which can help retailers shape winning strategies.

Download today to learn:

  • What drives retailer preference among customers?
  • Which retailers are winning and losing? And why?
  • Which 3 factors have the greatest influence on performance?
Watch webinar recording
retailer preference index
https://vimeo.com/303737779/8e906e6b04
value perception value core 2018 webinar grocery retailer preference index

Customer First Radio Episode 4 | Daryl Wehmeyer, Head of Category Management, North America for dunnhumby

black and silver microphone with white background
Photo by Jukka Aalho on Unsplash
customer first radio
category management customer first podcast customer first radio

FOR RETAILERS

Smarter operations and sustainable growth, powered by Customer Data Science.

FOR BRANDS

Better understand and activate your Shoppers to grow sales.

Customer First Radio Episode 3 | Grant Steadman, President of North America for dunnhumby

Photo by Austin Distel on Unsplash
customer first radio
customer engagement customer first customer first radio podcast
FOR BRANDS

Retailer Preference Index 2021: U.S. Grocery Channel Edition

Prophets of Aisle Six, Episode 1: Raley’s Supermarkets

Canadian retailer leverages New Product Evaluation (NPE)

Discover how to...

Upcoming Webinar | Insights from the 2021 dunnhumby Retailer Preference Index for U.S. Grocery

The Great Recession programmed lasting value-consciousness into the minds of consumers. How might COVID-19 rewire us again?

The fourth annual dunnhumby Retailer Preference Index for U.S. Grocery (RPI) sheds light on what makes a retail winner, and how the pandemic has impacted consumer shopping behaviors. Known as retail's equivalent of the Gartner Magic Quadrant, the RPI surveyed about 10,000 consumers to understand what's driving customer preference and rank the top 57 grocery retailers in the United States.

Join dunnhumby CEO Guillaume Bacuvier as he dives into the latest study, revealing the levers for success, and which retailers are winning the hearts, and wallets, of shoppers today.

Register now

retailer preference index
webinar value core covid retailer preference index
FOR RETAILERS

Profitability is not the Customers’ fault

U.S. Consumer Pulse Survey: Wave 4

Discover how to...

Customer First Radio Episode 1 | What it means to be Customer First

Photo by Jonathan Velasquez on Unsplash

In the first episode of Customer First Radio, Dave Clements, Global Head of Retail for dunnhumby and David Ciancio, Global Head of Grocery for dunnhumby kick off the series by discussing what it means to be a truly Customer First business, share which retailers and brands today embody a Customer First mindset, and examine how Customer First materialized during the pandemic with retailers.

customer first radio
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Customer First Radio Episode 2 | Erich Kahner, Associate Director of Customer Strategy at dunnhumby

black and silver headphones on black and silver microphone
Photo by Will Francis on Unsplash

The 2021 Retailer Preference Index: Who's winning and why. David Ciancio, Global Head of Grocery discusses the 2021 U.S Retailer Preference Index (RPI): Grocery Edition with the lead author of the RPI, Erich Kahner. They unveil key insights and discuss who is winning and who is best positioned for the future.

customer first radio
retailer preference index podcast value core value perception covid customer first radio